Odd Advertising Campaign

If you see the new army recruitment commercials you'll notice that they're now offering a free sportswatch for signing up. Wow...now you can make the biggest decision in your life with the same kind of inducements that you would find when buying a box of cereal. I shouldn't say that, it's probably a very good watch. I wonder how many more people are going to join just for the watch..."yeah, I didn't want to join because I don't want to die or get wounded, I would be in an unfriendly warzone with ambiguous objectives and underarmed vehicles, and they would keep extending my enlistment, but now that there's a watch involved...well that changes everything."